Complex problems, systemic solutions.

Complex problems, systemic solutions.

Complex problems, systemic solutions.

We are a futures design and societal design studio. We aim to work with corporates, public entities, and not-for-profit institutions, to rethink complex systems, and design bold solutions to the world's wicked problems.

We are a futures design and societal design studio. We aim to work with corporates, public entities, and not-for-profit institutions, to rethink complex systems, and design bold solutions to the world's wicked problems.

We are a futures design and societal design studio. We aim to work with corporates, public entities, and not-for-profit institutions, to rethink complex systems, and design bold solutions to the world's wicked problems.

We do not shy away from large briefs, systemic problems, and global challenges. The larger and the more complex the problems, the larger the opportunity and urgency for a redesign.

We work in the interplay between speculative design and innovation consulting, between public and private innovation, between visionary entrepreneurship and grounded feasibility, between rationality and creativity, between technical constraints and creative possibilities, between dream and reality.

We do not shy away from large briefs, systemic problems, and global challenges. The larger and the more complex the problems, the larger the opportunity and urgency for a redesign.

We work in the interplay between speculative design and innovation consulting, between public and private innovation, between visionary entrepreneurship and grounded feasibility, between rationality and creativity, between technical constraints and creative possibilities, between dream and reality.

We do not shy away from large briefs, systemic problems, and global challenges. The larger and the more complex the problems, the larger the opportunity and urgency for a redesign.

We work in the interplay between speculative design and innovation consulting, between public and private innovation, between visionary entrepreneurship and grounded feasibility, between rationality and creativity, between technical constraints and creative possibilities, between dream and reality.

Systemic
research

Project duration: 1 — 2 months

Methodology

Methodology

Methodology

Broad, holistic investigation into large, global issues, through both analytical and creative methods, looking in, out, and around the box.

With first-principle thinking, complex problems are segmented into smaller, digestible chunks, and the most important drivers of future change are identified — either cultural, technical, or economical.

Broad, holistic investigation into large, global issues, through both analytical and creative methods, looking in, out, and around the box.

With first-principle thinking, complex problems are segmented into smaller, digestible chunks, and the most important drivers of future change are identified — either cultural, technical, or economical.

Broad, holistic investigation into large, global issues, through both analytical and creative methods, looking in, out, and around the box.

With first-principle thinking, complex problems are segmented into smaller, digestible chunks, and the most important drivers of future change are identified — either cultural, technical, or economical.

Outcomes

Outcomes

Outcomes

  • industry scan

  • desirability trends

  • technical trends

  • top opportunity areas

  • future backcasting

  • industry scan

  • desirability trends

  • technical trends

  • top opportunity areas

  • future backcasting

  • industry scan

  • desirability trends

  • technical trends

  • top opportunity areas

  • future backcasting

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Societal
design

Project duration: 2 — 6 months

Methodology

Methodology

Methodology

We look at broad industries or broad jobs-to-be-done, and we redesign them, together with you. We look into the policies we need, the ventures that will come to exist, the partnerships that would accelerate the momentum. We estimate the cost of possible systemic interventions, and we calculate the benefits for industries and societies.

We look at broad industries or broad jobs-to-be-done, and we redesign them, together with you. We look into the policies we need, the ventures that will come to exist, the partnerships that would accelerate the momentum. We estimate the cost of possible systemic interventions, and we calculate the benefits for industries and societies.

We look at broad industries or broad jobs-to-be-done, and we redesign them, together with you. We look into the policies we need, the ventures that will come to exist, the partnerships that would accelerate the momentum. We estimate the cost of possible systemic interventions, and we calculate the benefits for industries and societies.

Outcomes

Outcomes

Outcomes

  • scenario mapping

  • cross-industry business analysis

  • ecosystem mapping

  • future ideation

  • future backcasting

  • scenario mapping

  • cross-industry business analysis

  • ecosystem mapping

  • future ideation

  • future backcasting

  • scenario mapping

  • cross-industry business analysis

  • ecosystem mapping

  • future ideation

  • future backcasting

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Futures
prototyping

Project duration: 1 — 2 months

Methodology

Methodology

Methodology

A picture is worth a thousand words. We make the future tangible through pictures, mockups, artefacts, prototypes. We make the future visual, so that it becomes immediately clear, participative, intelligible, exciting.

A picture is worth a thousand words. We make the future tangible through pictures, mockups, artefacts, prototypes. We make the future visual, so that it becomes immediately clear, participative, intelligible, exciting.

A picture is worth a thousand words. We make the future tangible through pictures, mockups, artefacts, prototypes. We make the future visual, so that it becomes immediately clear, participative, intelligible, exciting.

Outcomes

Outcomes

Outcomes

  • futures prototyping

  • future showcasing

  • future testing

  • digital validation

  • qualitative testing

  • futures prototyping

  • future showcasing

  • future testing

  • digital validation

  • qualitative testing

  • futures prototyping

  • future showcasing

  • future testing

  • digital validation

  • qualitative testing

Get started now

In an increasingly complex society, we are required to think of increasingly complex solutions. Systemic, collaborative, futuristic, transformative ideas will be more important than ever, and we need the methodology, the organisations, and the talent to turn this into reality.