EV leasing experience, redesigned

We supported HSBC in defining and visualizing a value proposition for EV leasing in a European market. Through a series of workshops, we led the team to ideate and cluster value propositions, and helped prototyping them. This created the foundations for a following validation round.

Leasing solutions are on the rise in many parts of Europe, and an established phenomenon in some countries like Belgium, where many companies offer a car membership as part of the contract package. While most leasing experiences are today only partially digitised, they offer the potential to employ digital solutions in much more integrated ways.

The opportunity for a redesign of the leasing experience goes beyond the simple activation and cancellation of a car leasing contract. A 360-degree, customer-centric solution could go far beyond, offering smart billing features across car users, car swaps for unusual trips, technical support with EV charger installation, and more.

As part of a project at Bundl, a Corporate Venture Studio, we helped HSBC visualise and prototype possible product futures for EV leasing solutions.

First, we ran through a Design Vision Workshop, in which we aligned with the client team at HSBC on the required features and strategic must-haves for the EV leasing proposition. A smooth activation flow, step-by-step onboarding, billing-sharing capabilities, and an engaging reward system were among the most desired requirements.

From there, we moved into a concept-building phase, where we transformed requirements into inspirational mockups and concrete features. For example, we crafted and designed smart automatic billing features, that use the location of the driver's phones to determine who is driving and for how long, to correctly debit recharge fees and leasing fees across drivers, while granting data anonymity and privacy.

In particular, we reflected on unique features that could only be offered by a bank, granting a competitive advantage against other EV leasing competitors. Together with the client, we crafted instant loan and credit limit features for car-purchase, through an automatic connection between the driver's HSBC bank account and the HSBC leasing platform.

Throughout 3 iterations, we helped ideating, conceptualising, wireframing, and designing over 30 features — a "vision prototype" that helped the innovation team at HSBC to make their strategic intents tangible and clear for internal stakeholders, and to inspire action.